This High Risk/ High Reward Stock Could Change Your Life Certainly, you’ve heard of $ROKU. It’s been a part of the cultural vernacular since it helped lead the change into the world of streaming. The first streaming device I ever purchased was a $ROKU box. I remember using it and thinking I was interacting with some kind of magic item. Now, of course, there are a million competitors, including those produced by titans like $AMZN and $AAPL. But $ROKU has shown some staying power even as other competitors have integrated their hardware with streaming software. Now, $ROKU has the potential to be a major winner or a heartbreaker. The first thing to know about $ROKU is that you’re in for some volatility. Every earnings report, $ROKU seems to make major moves one way or the other. If you can stomach that, it’s important to look into recent partnerships $ROKU has made and to study the crowded market it exists in. The short of it is that $ROKU is a solid company with good fundamentals. The question is whether it will get run out of town by one of the tech titans competing for the same space.