Millennials Are Obsessed With This Company. Here's Why It Might Be The Perfect Time To Jump InIf you're a millennial living in a major city, you've heard of Lemonade. Most likely in passing. As people enter adulthood, they're realizing they need a grown up service: home insurance. Like most "disruptor" companies, Lemonade is designed to let millennials not deal with the stodgy, often annoying layout of companies like State Farm. Lemonade had a typical IPO story: a ridiculous opening, followed by a persistent plunge. However, the stock is finally at a point where it could be wise to jump in. The only question is if you have faith in the growing millennial market.