$KSS is trying to find new avenues of revenue, but I Kohl’s has been launching some of its own brands and relying on celebrity partners to generate buzz. Last month, it rolled out a home goods line designed by HGTV’s ‘Property Brothers’ stars Drew and Jonathan Scott, called Scott Living. It has also started selling a new pet brand, in a partnership with celebrity comedian and TV host Ellen DeGeneres, called ED Ellen DeGeneres Pets collection, for pet costumes and play toys."don't think they'll work: "