$AAPL "Fueled by in-app subscription services, iOS consumer spend in non-gaming apps is booming. In the first quarter of 2019, it was up 40% year over year to over $1 billion worldwide, according to App Annie. But Apple may not be in the best position to capture that growth in China. “This indicates a growing appetite for service offerings,” said Danielle Levitas, an executive vice president of market insights at App Annie. “However, these offerings may need to be tailored to China, as historically, homegrown apps and games that cater to local preferences have seen the greatest success in this market.""