$AAPL "“Mobile game market in China surged in a very short time and the game companies set the game rule quite over rapacious. The players are not playing the game but enjoying the feeling of buying the winning feeling. After that, many games will have no meaning and become boring usually after a certain time,” said Roger Sheng, an analyst at Gartner. Sheng sees average players might just not invest as much as they did in new games."