$JMIA posted poor GMV and quarterly figures. One reader wrote:"For those who are skeptical about the company, don’t forget that Amazon started as an “Online Book Seller”. Lot of investors suspected about its viability post dot com bubble. Agreed that not each e-commerce company can be the next Amazon. I take Jumia investment with a pinch of salt. When it comes to 3rd world countries the raise of certain concepts can be very fast. In India, prior to mid 90’s, people had to wait for 5 to 10 years to get a landline telephone connection. Today a cellphone is a very common gadget for about 75% to 80% of Indians. Buying stuff without seeing and touching it was an alien concept about a decade ago. Now companies like Amazon are fighting legal battles with big native conglomerates to protect their share and expand further. By the way the delivery logistics is still in its infancy in India especially when it comes to small towns. Address standardization is a far dream. But e-commerce is still thriving big. Yes, India also had seen situations like Pay cash on Delivery not far back in time. What I see in Africa today is what I have seen in India about a decade or so more ago. One common thing between in both Africa and India is the “Brand Name”. This trust in the brand name is worth a lot that gives a decent advantage to Jumia. I have seen and heard from people that homes in some African countries have a solar panel just to light-up one bulb and charge the cell phones. Cell phones are slowly becoming a “must own” gadgets. Especially when people are thirsty for a change, the change will come fast. The time it took Amazon to be where it is today will not be needed for companies that follow the same footsteps. Again, I am not expecting Jumia to be an Amazon in all aspects. Amazon is an e-commerce company and is a technology company also. Jumia for foreseeable future will strive to be an e-commerce company." $JMIA, Jumia Technologies AG / H1