A few simple points to consider:1. JUUL was running away with the market unregulated by the FDA Gottlieb’s pet.2. Altria bought in and suddenly JUUL became public enemy #1.3. First it was the Kid’s!4. Second it was a healthcare epidemic!5. Next pressure was exerted Worldwide crushing JUUL’s expansion in China, India, and elsewhere Countries usually not overly concerned with the welfare of individuals.6. Finally we had the onslaught assault by the alphabet agencies FDA, CDC, FCC, LSMFT, allagainst a perfectly legal industry and an American Company.7. Investors have lost Billions, jobs and related businesses have been affected, all because one man dislikes Tobacco. Outrageous in my opinion.notes via a user $MO, Altria Group, Inc. / H1 Altria has $5.2 billion in goodwill on its balance sheet, per stock rover.Would you buy Altria? The dividend yields 7.2% at $3.28 a share.