$GM "In spite of these efforts, GM watched its share of customers shrink from 4.7% in 2010 to about 1% in 2016. To be fair, the Indian market is not easy for many foreign automakers to navigate. Entrenched players like Suzuki, which controls 50% of the market, have carved out niches offering fuel-efficient vehicles at low prices, and have been able to build the dealer and service networks needed to serve the diverse population."