$TSLA "In an e-mail shared with CNBC by multiple owners of the original Roadster, Tesla’s President of Automotive, Jerome Guillen, wrote: “We appreciate your continued and pioneering support for Tesla. We realize that we need to improve service for Roadster.” Guillen also invited Roadster owners to trade in their old cars and put the value towards buying a newer-model Tesla, or a reservation for a next-generation Roadster."