$NKE has also been steadily improving its supply chain, essential in today's business scheme: "Drbul also noted improvements to and diversification of its supply chain, which should be a boon for Nike stock. Both Nike and archrival Adidas (ADDYY) have been racing to evolve their supply chains and manufacturing technologies in order to get new product to market faster. Innovations include digitized design, automated production and 3D printing. These are seen as a way to both gain share and create a shield against Amazon (AMZN)."