$MIK By the Morgan Stanley analysts account, the appointment of Ashley Buchanan bodes well for the Michaels story long-term. “He knows what a best-in-class retailer looks like and what investments are necessary to become one,” the analyst wrote in a note. “Buchanan's expertise in omni-channel, merchandising, and private label thus appear valuable as MIK is refining its product assortment/strategy and building out its e-comm capabilities.”