$UBER On Nov. 5,, Morgan Stanley analyst Brian Nowak maintained an Overweight rating on Uber and raised the price target from$53 to $55. Nowak named four reasons to be bullish heading into 2020: Profitability is targeted to come a year earlier than expected.Rides beat across the board, while EBITDA margins were already at 22%, with incrementals at 40%.Eats bookings were 4% light, but EBITDA losses were 10% smaller.Uber talked to seeing early signs of rationalization/discipline in the online food space.