$AMZN It is not yet clear how much of the process is data-driven and how much is curated by a human stylist, but it is likely Amazon will focus on the artificial intelligence aspect, analyst Edwards Yruma said. While it's still in the early testing stages the product "looks robust" so far, he said. Prior to the stylist launch, Amazon's apparel offering was lackluster, and this initiative brings improved photography and "storytelling," the analyst said.