$AMZN Amazon is testing a new service in which women customers build a profile for fit, aesthetic, brand preference and price sensitivity, Keybanc analyst Edward Yruma said in a Sunday note. A live stylist will leverage Amazon's apparel offering and contribute a "human element" to preview a set of apparel options, the analyst said.Customers will then approve a final order for shipment that comes backed by Amazon's standard 30-day apparel return policy.