$NLSN $MJ The alliance members will provide real-time market intelligence, allowing their clients to monitor the competitive landscape, identify opportunities and stay ahead of industry trends. The data provided by the companies includes pricing, category, segment, shopper insights and brand trends. The announcement comes less than a week after Nielsen said it would enter the cannabis space and partner with Headset, a leading data and analytics service provider in the legal cannabis industry to deliver data for the U.S. legal cannabis market for Consumer Packaged Goods companies.