$GOOG $EXPE $TRIP "D.A. Davidson analyst Tom White lowered his rating to neutral as well, writing that he doesn’t see any “demand source alternatives that are likely to ‘move the needle’ anytime soon.” White worries that Expedia’s offerings, loyalty efforts, and value proposition don’t come off as sufficiently unique, which could make it hard for Expedia to drive enough direct traffic to offset its search-engine challenges."