Is this how the cloud war will be won? $CRM "“Getting the data, integrating the data and analyzing the data is what’s going to win the war,” said Ted Smith, a partner at tech investment bank Union Square Advisors in San Francisco. Salesforce is saying, “If I have to reach down and take assets that today are not exclusively in the cloud in order to win that part of the critical war, on balance I’ll do that,” he said."