What happened Second verse, same as the first. Shareholders of DocuSign (NASDAQ: DOCU) will recall how last month, multiple purchases of stock by their company's CEO had a beneficial effect on the stock's price, helping the e-signature company to rebound from an early December sell-off to close the year north of $152 a share. DocuSign ended up not being able to hold on to those gains, falling victim to the same post-New Year's sell-off that torpedoed the rest of the Nasdaq. But with DocuSign stock now back in bargain territory, the CEO is buying again! And DocuSign surged to close 4.3% higher today on that news. Image source: Getty Images. So what It seems CEO Daniel Springer is back in the market for some DocuSign shares. For the first time since early December, reports TheFly.com, Springer waded back into the market and bought 18,700 shares of his company's stock on Monday, laying out $2.4 million. Now what And yet, while it's certainly good to see DocuSign's CEO putting (even more) skin in the game, and demonstrating confidence in his company's future, I'm not sure that these latest purchases are quite as bullish as the purchases Springer made back in December. The back-to-back reports of his buying in December had the CEO paying first $147, and later about $138 per share for DocuSign. Yesterday's purchases, in contrast, seem to have been made close to the low price of the day, and cost the CEO less than $129 a share on average. That being said, with DocuSign stock costing closer to $142 per share today, the stock has returned to the prices it fetched when the CEO was seen buying up stock last month. If he continues buying at these levels, that would be a bullish sign, and maybe even a cue for outside investors to do some buying of their own. Find out why DocuSign is one of the 10 best stocks to buy now Our award-winning analyst team has spent more than a decade beating the market. After all, the newsletter they have run for over a decade, Motley Fool Stock Advisor, has tripled the market.* They just revealed their ten top stock picks for investors to buy right now. DocuSign is on the list -- but there are nine others you may be overlooking. Click here to get access to the full list! *Stock Advisor returns as of January 10, 2022 Rich Smith has no position in any of the stocks mentioned. The Motley Fool owns and recommends DocuSign. The Motley Fool has a disclosure policy.Source