What happened Shares of Helbiz (NASDAQ: HLBZ) soared by as much as 22.5% on Thursday after the maker of electric scooters, bicycles, and mopeds announced it had signed a deal with the National Football League to stream the league's content on its Helbiz Live platform in Italy. At the close of trading, shares were still up by 8.6%. So what Among the content Helbiz says it will broadcast are 30-minute weekly highlights shows, football-themed stories hosted by former Colts and Bronco's quarterback Peyton Manning, and documentaries. The shows will be included in its regular programming at no additional cost to subscribers. Helbiz Live is an Italian streaming service that broadcasts the country's Serie B soccer league. Serie B is the second-highest division in the Italian soccer league behind Serie A, and has been operating for over 90 years. Image source: Getty Images. Now what While this partnership with the NFL is interesting, no financial terms were made public, and American-style football is not nearly as popular as soccer in Italy. The country is one of the most successful in World Cup play. It's not really clear that this deal will do much, if anything, to boost Helbiz's e-mobility business. Wednesday's announcement that it had acquired exclusive rights to broadcast German Cup soccer matches in Italy probably provides a greater incentive for people to subscribe than does this NFL agreement. Particularly because the NFL content Helbiz is gaining does not include any actual gameplay (another streaming company, DAZN, holds exclusive rights to stream NFL games in Italy), but merely highlight reels and shows about the sport, it would not appear to justify much of a boost in its share price -- and certainly not one as large as traders gave it Thursday. 10 stocks we like better than Helbiz, Inc.When our award-winning analyst team has a stock tip, it can pay to listen. After all, the newsletter they have run for over a decade, Motley Fool Stock Advisor, has tripled the market.* They just revealed what they believe are the ten best stocks for investors to buy right now... and Helbiz, Inc. wasn't one of them! That's right -- they think these 10 stocks are even better buys. See the 10 stocks *Stock Advisor returns as of September 17, 2021 Rich Duprey has no position in any of the stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy.Source