The YouTube TV app may be disappearing from streaming-TV platform company Roku (NASDAQ: ROKU), according to a reported communication today from the platform to its users. Roku claims that YouTube's parent, Google, itself a subsidiary of Alphabet (NASDAQ: GOOG)(NASDAQ: GOOGL), is proposing an agreement with unfair terms. This has stalled ongoing negotiations between the two companies. Roku bemoaned Google's attempt to wield its so-called "monopoly power" for a deal that would allegedly harm Roku's users. But Roku's willingness to allow YouTube TV to leave its platform may ultimately demonstrate who actually has the upper hand in the streaming-TV wars. Image source: Getty Images. This isn't the first time that Roku's negotiations have deteriorated. Last year, it had a similar issue with NBCUniversal, a Comcast company, over its streaming channel Peacock. When Peacock first launched, it wasn't available on Roku. Negotiations fell apart and it appeared all NBC properties would ultimately be pulled from the platform. In the end, however, the two reached what Roku called a "mutually beneficial agreement." Ultimately, it appears NBC caved in to some of Roku's terms, suggesting the latter holds substantial bargaining power in the streaming-TV space. And with over 51 million active Roku accounts, it's easy to see how this might be the case. Lastly, it's important to note that Roku competes directly with Google's Chromecast platform, but Roku is far ahead. According to a recent study by Pixalate, a programmatic ad monitor, 49% of all programmatic streaming-TV ads flow through Roku's platform. For comparison, Chromecast has just 2% market share. This disparity may explain why the two sides are struggling to come to terms on an agreement for YouTube TV for now. 10 stocks we like better than RokuWhen investing geniuses David and Tom Gardner have a stock tip, it can pay to listen. After all, the newsletter they have run for over a decade, Motley Fool Stock Advisor, has tripled the market.* David and Tom just revealed what they believe are the ten best stocks for investors to buy right now... and Roku wasn't one of them! That's right -- they think these 10 stocks are even better buys. See the 10 stocks *Stock Advisor returns as of February 24, 2021 Suzanne Frey, an executive at Alphabet, is a member of The Motley Fool's board of directors. Jon Quast owns shares of Roku. The Motley Fool owns shares of and recommends Alphabet (A shares), Alphabet (C shares), and Roku. The Motley Fool recommends Comcast. The Motley Fool has a disclosure policy.Source