Amazon (NASDAQ: AMZN) is working to gain an advantage in the growing competitive environment to attract, and retain, gig contractor delivery workers. Amazon Flex launched in 2015, and the company is now rolling out a Flex Rewards program to make the work more attractive and less stressful for drivers. Flex is an app-based platform where delivery drivers can sign up for designated shifts -- typically a range of three- to six-hour blocks of time -- for available package or food-delivery work. The competitive nature of what's available typically requires drivers to repeatedly refresh the screen to claim blocks, and because they are claimed within seconds, some drivers have resorted to using bots to gain a speed advantage. Image source: Getty Images. The new rewards program will offer drivers the ability to earn points for perks, including an Amazon Flex debit card and the ability to secure desired scheduling blocks without having to compete on the app, according to a report by CNBC. Amazon Flex currently operates in 50 cities throughout the U.S., and Amazon plans to roll out the rewards program across the country. Drivers who sign up can earn points with each delivery job they take. Points are based on driver status, which comes from data, like on-time and delivery-completion rates. As drivers accumulate points, they can access new perks, such as cash-back rewards for purchases using the Flex debit card. Gig economy worker flexibility has been a topic of discussion recently as California voters passed a controversial ballot measure last week that exempts Uber (NYSE: UBER) and Lyft (NASDAQ: LYFT) from having to designate their workers as employees. Amazon's new program is another way to gain loyalty among its driver network by letting them build up points to gain an advantage on getting their preferred work. Find out why Amazon is one of the 10 best stocks to buy now Motley Fool co-founders Tom and David Gardner have spent more than a decade beating the market. After all, the newsletter they have run for over a decade, Motley Fool Stock Advisor, has tripled the market.* Tom and David just revealed their ten top stock picks for investors to buy right now. Amazon is on the list -- but there are nine others you may be overlooking. Click here to get access to the full list! *Stock Advisor returns as of October 20, 2020 John Mackey, CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool's board of directors. Howard Smith owns shares of Amazon. The Motley Fool owns shares of and recommends Amazon. The Motley Fool recommends Uber Technologies and recommends the following options: short January 2022 $1940 calls on Amazon and long January 2022 $1920 calls on Amazon. The Motley Fool has a disclosure policy.Source