What happened Just one day after movie theater operator AMC Entertainment (NYSE: AMC) announced a grand reopening of its theaters scheduled for Aug. 20 (and another for Sept. 3), rival theater chain Cinemark Holdings (NYSE: CNK) announced a date of its own -- and gave itself a head start in attracting moviegoers. Cinemark shares closed 7.3% higher Friday on the news. Image source: Getty Images. So what Beginning Aug. 14 and continuing through Aug. 28, Cinemark says it will conduct a "phased reopening" of its theaters. Like AMC, Cinemark will initially be showing older films such as The Empire Strikes Back and Jurassic Park. As the reopening progresses, Cinemark will roll out viewings of Unhinged (Aug. 21), followed by The New Mutants and The Personal History of David Copperfield (Aug. 28), and Tenet (Sept. 3). Matching AMC's prices, Cinemark will sell tickets to the classic films for $5 a pop -- and actual pop and popcorn will be available at "greatly reduced pricing" to help bring the crowds back. Now what Investors liked the news that Cinemark will soon resume generating revenue -- even at just $5 a ticket initially. Curiously, AMC investors weren't particularly fazed by the news that Cinemark will reopen before AMC -- perhaps because, at first, both chains will be showing older films that may not initially attract a whole lot of consumer discretionary dollars. AMC shares tracked Cinemark up, but only 4.3%. 10 stocks we like better than Cinemark HoldingsWhen investing geniuses David and Tom Gardner have a stock tip, it can pay to listen. After all, the newsletter they have run for over a decade, Motley Fool Stock Advisor, has tripled the market.* David and Tom just revealed what they believe are the ten best stocks for investors to buy right now... and Cinemark Holdings wasn't one of them! That's right -- they think these 10 stocks are even better buys. See the 10 stocks *Stock Advisor returns as of August 1, 2020 Rich Smith has no position in any of the stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy.Source