Media giant Walt Disney (NYSE: DIS) is taking the live-action Mulan remake in a new direction. After delaying the release three times in response to the ongoing COVID-19 pandemic, Disney has now decided to premiere Mulan on the Disney+ video-streaming platform instead -- with a twist. What's new? Speaking on Disney's third-quarter earnings call, CEO Bob Chapek explained the company's new plan to release Mulan through Disney+ on Sept. 4. "In order to meet the needs of consumers during this unpredictable period, we thought it was important to find alternative ways to bring this exceptional family-friendly film to them in a timely manner," Chapek said. "We see this as an opportunity to bring this incredible film to a broad audience currently unable to go to movie theaters, while also further enhancing the value and attractiveness of a Disney+ subscription with this great content." Image source: Walt Disney. Disney is testing this release as a premier access title, so it will cost $29.99 in the U.S. on top of the ordinary Disney+ subscription fees. This model is similar to pay-per-view titles in traditional cable TV systems, but Chapek didn't clarify whether this payment leads to a permanent access license or a time-limited viewing window. "We thought we would give it a try to establish a new premier access window to try to recapture some of that investment that we've got," Chapek said. He also made it clear that this launch strategy is a unique solution for Mulan and not a model for future titles to follow. With a production budget reportedly in the neighborhood of $300 million, Disney hopes to learn some lessons from the Mulan experiment and perhaps find a good balance between Disney+ subscription fees and add-on charges for premium content. 10 stocks we like better than Walt DisneyWhen investing geniuses David and Tom Gardner have a stock tip, it can pay to listen. After all, the newsletter they have run for over a decade, Motley Fool Stock Advisor, has tripled the market.* David and Tom just revealed what they believe are the ten best stocks for investors to buy right now... and Walt Disney wasn't one of them! That's right -- they think these 10 stocks are even better buys. See the 10 stocks *Stock Advisor returns as of June 2, 2020 Anders Bylund owns shares of Walt Disney. The Motley Fool owns shares of and recommends Walt Disney and recommends the following options: long January 2021 $60 calls on Walt Disney and short October 2020 $125 calls on Walt Disney. The Motley Fool has a disclosure policy.Source