What happened Shares of Peloton Interactive (NASDAQ: PTON) were jumping 5.5% higher in early morning trading Tuesday after a Stifel analyst raised his price target on the home fitness leader 13% to $62 from $55 per share. A Cowen analyst followed suit this morning, raising his price target 30% to $70 from $54 per share. Image source: Peloton Interactive. So what The price forecasts come because of how consumers are viewing fitness routines during the COVID-19 pandemic. In a note to investors, Stifel analyst Scott Devitt wrote, "Shifting consumer behavior, gym closures, social-contact avoidance and steady demand from word-of-mouth have the potential to fuel multiple quarters of holiday-like demand." He also believes it will accelerate Peloton's margin expansion potential by two to three years. Now what Peloton Interactive had closed on Monday at just about $53 a share, meaning Wall Street saw upside potential for the stock of between 17% and 32% because of what Stifel called "holiday-like demand" for its products. While the connected fitness company makes pricey, high-end stationary bikes and treadmills, it also offers stand-alone streaming fitness classes that last month topped 1 million subscribers, about double the number it had a year ago. With out-of-home gyms like 24 Hour Fitness filing for bankruptcy and closing locations, while others such as Planet Fitness (NYSE: PLNT) navigate how to do social distancing in their gyms, the simplicity of exercise in your living room is looking appealing to more people. 10 stocks we like better than Peloton InteractiveWhen investing geniuses David and Tom Gardner have a stock tip, it can pay to listen. After all, the newsletter they have run for over a decade, Motley Fool Stock Advisor, has tripled the market.* David and Tom just revealed what they believe are the ten best stocks for investors to buy right now... and Peloton Interactive wasn't one of them! That's right -- they think these 10 stocks are even better buys. See the 10 stocks *Stock Advisor returns as of June 2, 2020 Rich Duprey has no position in any of the stocks mentioned. The Motley Fool owns shares of and recommends Peloton Interactive and Planet Fitness. The Motley Fool has a disclosure policy.Source