What happened Shares of Ralph Lauren (NYSE: RL) are down again today as investors an analysts grapple with the potential implications of a virus pandemic reaching the United States. As of 1:46 p.m. EDT, Ralph Lauren's shares were down 8% from Tuesday's closing price. So what To some extent, investors have seen this coming. Ralph Lauren warned in February that it expected virus-related disruptions and store closings in Asia to cost it $55 million to $70 million in revenue in the quarter that will end on March 31. Image source: Ralph Lauren. But now, investors who have been watching the epidemics unfold in places like China, South Korea, and Italy are trying to grasp the implications of a similar scenario in the United States, which now seems likely. Those implications aren't trivial. Ralph Lauren has over 200 stores in North America that could be forced to close for a period of time, and its products are sold through hundreds of other retailers' locations. Any scenario that keeps Americans home, depressing retail foot traffic -- or that shuts down stores altogether for a time -- will likely hit the company's top and bottom lines hard. Now what Ralph Lauren has promised to update its guidance when it reports its fiscal fourth-quarter and full-year results, in May. But it's looking increasingly likely that the pandemic could have significant effects on the company's business in the United States before then. 10 stocks we like better than Ralph Lauren CorpWhen investing geniuses David and Tom Gardner have a stock tip, it can pay to listen. After all, the newsletter they have run for over a decade, Motley Fool Stock Advisor, has tripled the market.* David and Tom just revealed what they believe are the ten best stocks for investors to buy right now... and Ralph Lauren Corp wasn't one of them! That's right -- they think these 10 stocks are even better buys. See the 10 stocks *Stock Advisor returns as of December 1, 2019 John Rosevear has no position in any of the stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy.Source