Alphabet's (NASDAQ: GOOG) (NASDAQ: GOOGL) Jacquard by Google technology has been slowly rolling out to consumers, first in a couple of Levi Strauss jeans jackets and a Saint Laurent backpack. A small digital tag is placed inside the item that syncs with your other devices, allowing the wearer to control their music, take pictures, or answer calls by touching their sleeve or backpack strap. It's a new way to make our technology further disappear into the background, while still providing the functionality we desire. Google's technology will next feature in Adidas' (OTC: ADDDF) (OTC: ADDY.Y) new GMR insole, which will track the wearer's foot speed, touch, control, and kicking power, and will send that data to Electronic Arts' (NASDAQ: EA) FIFA Mobile game to help gamers improve their virtual teams. Also, the insoles will be compatible with an app available on both Android and iOS. Image source: Getty Images. Technology is everywhere The insole is scheduled to drop on Tuesday. Both Adidas and Nike have been bringing more technology to their footwear lately. Nike has its self-lacing basketball shoes, so the GMR insole would seem to be the logical next step in turning sneakers into full-on wearable tech. This isn't the first time EA has collaborated on footwear. In January, Nike released a limited-edition version of its Air Max 90 silhouette with EA Sports branding to market EA's Madden NFL. And in December, Adidas released a special-edition Real Madrid jersey in collaboration with EA Sports FIFA 20. Electronic Arts is obviously interested in getting more people engaged with its widely popular FIFA franchise, which is its largest and most popular game, and generates a significant amount of revenue each year. 10 stocks we like better than Alphabet (A shares)When investing geniuses David and Tom Gardner have a stock tip, it can pay to listen. After all, the newsletter they have run for over a decade, Motley Fool Stock Advisor, has tripled the market.* David and Tom just revealed what they believe are the ten best stocks for investors to buy right now... and Alphabet (A shares) wasn't one of them! That's right -- they think these 10 stocks are even better buys. See the 10 stocks *Stock Advisor returns as of December 1, 2019 Suzanne Frey, an executive at Alphabet, is a member of The Motley Fool's board of directors. John Ballard owns shares of Electronic Arts and Levi Strauss. The Motley Fool owns shares of and recommends Alphabet (A shares), Alphabet (C shares), and Nike. The Motley Fool recommends Electronic Arts. The Motley Fool has a disclosure policy.Source