$PLAY “While the timing of Easter may have had some impact, we believe that the largest impact was competitive intrusion. The SSS deceleration in April and May is particularly disappointing in light of the late March and mid-May launch of PLAY’s new ‘Star Trek’ and ‘Men in Black’ VR attractions,” said Bartlett. The analyst said competitive headwinds appear too stiff to overcome and now expects negative same-store sales in 2019.