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Big Retailers Aren't Capitalizing on Pokémon Go Like They Should

Updated to include comments from Target spokeswoman.

Talk about retailers falling asleep at the wheel.

Pokémon Go fever has been spreading across the globe since the mobile game's launch on July 5. The stats tied to what has become a cultural phenomenon are staggering.

According to Survey Monkey, Nintendo's (NTDOY) Pokémon Go became the most popular game in mobile history in the U.S. inside of five days -- even more popular than King Digital's (KING) Candy Crush -- with a shade over 20 million peak active daily users. A mere two days after the release, Pokémon Go was already installed on 5.16% of all Alphabet (GOOGL) Android phones in the U.S., with double the downloads for dating site Tinder, according to data from Digital Vision.

Some retailers are reportedly getting a boost in traffic due to the game's mechanics. Pokémon Go uses augmented reality, smartphone GPS and Google Maps to project images of animated characters on mobile screens in a real-time environment.

Players can visit real-life locations designated as gyms or PokéStops and then battle others'...


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