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Actionable news in CRM: SALESFORCE.COM Inc,

​Salesforce buys Demandware for $2.8 bn

Salesforce.com, a US-based provider of enterprise cloud computing solutions, recently announce a $2.8 bn acquisition of a digital payment platform Demandware. The deal is expected to close by the end of the second quarter of Salesforce’s fiscal 2017 and is expected to add significant value to Salesforce's existing portfolio. Not only will it enhance the process efficiency of both the companies, but will also improve the CRM platform’s efficiency in handling sales, marketing and service functions.

Demandware’s digital marketing capability will enable Salesforce to create a strong marketing platform. The deal will boost Salesforce’s competitive advantage and help the company grab a significant market share from traditional software providers such as Oracle and SAP, both of which already offer cloud-based e-commerce services. On the whole, the buyout is expected to help Salesforce cash in on the opportunities in the digital e-commerce marketing space.

Salesforce’s financials for its fiscal 2017 first quarter were strong. Revenues increased 27% y-o-y and surpassed both consensus estimate and the company’s own guidance driven by rapid adoption of the company’s cloud-based solutions. During the quarter, Salesforce’s products were selected by a number of companies including Amazon, Uber, Samsung, New York Life and several other leading companies in Europe. Operating margin improved 240 basis points to 4.7%, and adjusted earnings per share surged four-fold to 8 cents. The company’s operating cash flow grew 43%.

Solid FQ1 results allowed Salesforce to raise full fiscal year 2017 guidance. The company now expects revenues in the range of $8.16-8.20 bn, up from the previous projection of $8.08-8.12 bn, representing a 22-23% y-o-y increase. Non-GAAP earnings per share are projected to be within $1.00-1.02, up from the earlier guidance of $0.99-1.01.

Recently, Salesforce’s shares surpassed their 50-day moving average as well as $80 resistance level. The stock, I believe, will continue to rise, with medium-term target $90.