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China Tightens Internet Rules for Baidu and Other Search Engines

  • Avertisers’ qualifications must be verified effective Aug. 1
  • Banned content must be reported: Cyberspace Administration

Chinese authorities will require Baidu Inc. and other search engines to report banned content and verify advertisers’ qualifications in its latest attempt at Internet regulation.

Under rules to take effect Aug. 1, search engines operating in the country will be prohibited from providing banned information in various formats including links, summaries, cached pages, associative words, related searches and relevant recommendations, the Cyberspace Administration of China said in a statement. They will also be required to report websites and applications that contain prohibited content when spotted, the regulator...


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