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Alphabet Q2 Earnings In-Depth: Cost-Per-Click Down 23%

Alphabet Inc. (GOOGL - Free Report) reported its second-quarter earnings after the closing bell on Monday. The internet powerhouse posted strong revenue numbers, while profits dipped thanks to a massive EU fine.

Shares of Alphabet fell 3.01% in after-hours trading to $969.83 after it reported its second-quarter earnings. Alphabet is currently a Zacks Rank #3 (Hold) and scored an A for Growth in our Style Score system (also read: Alphabet Posts Q2 Earnings Beat, Profits Slump 28% After Massive EU Fine).

While the full report is noteworthy, we’re here to take a closer look at Google’s advertising business. For starters, the Mountain View, California-based company reported that Google’s advertising revenues jumped from $19.14 billion in the second-quarter of 2016 to $22.67 billion in 2017.

Alphabet’s overall advertising revenue rose again...