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Decaf? Keurig stock down 70% this year

Meet the Keurig Hail Mary: Soda

Is Keurig Green Mountain turning out to be nothing more than a highly caffeinated Pet Rock or Cabbage Patch Kid?

The K-Cup maker was once all the rage with coffee lovers ... and on Wall Street. It was one of the hottest stocks in the S&P 500 thanks to strong sales and earnings growth.

Shares have plunged 70% this year. Revenue and profits are down.

The company will report its latest quarterly results after the closing bell Wednesday and the numbers are not expected to be pretty.

Analysts are forecasting a 14% drop in sales and more than 20% decrease in earnings per share.

What went wrong?

Keurig angered many customers with its new 2.0 coffee brewing machine.