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How Much Is Star Wars Really Worth To Disney?

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With Wednesday's annual Star Wars day lingering on our minds, we thought we'd take a look at how much value the brand has for The Walt Disney Company (NYSE: DIS).

Lucky for us, NYU finance professor Aswath Damodaran asked that same question. He took a look at past box office success as well as historical revenue from streaming/rental, gaming, merchandise, books, and TV. He also projected future earnings and adjusted for inflation for each of those...