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Rocket Fuel Names Advertising and Digital Media Veteran Rick Song as Chief Revenue Officer


Rocket Fuel (FUEL), a leading Programmatic Marketing Platform provider, today announced digital media veteran Rick Song will join the company as Chief Revenue Officer. Song joins Rocket Fuel to oversee sales and build out its go-to-market plans in an effort to drive further awareness and adoption of its industry-leading technology. He will join the company on July 25, 2016.

“I have known and admired Rick for more than a decade, and I believe that his strong leadership, sales rigor, and genuineness will help our current and future agency and brand partners drive marketing ROI across all channels,” said Rocket Fuel CEO Randy Wootton. “With Rocket Fuel’s continued commitment to make marketing meaningful, Rick’s experience will be integral in helping brands and agencies deliver powerful experiences with their customers that drive real results.”

Song is an accomplished global sales executive with more than 20 years of experience, most recently as Global Head and Executive Vice President of Sales at ZEFR, the world’s...