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Will Mission Impossible Live Up to Paramount's Expectations? - Analyst Blog

Viacom Inc.’s VIAB film division – Paramount Pictures – is likely to make a mark with the upcoming release of the much-anticipated flick, Mission: Impossible – Rogue Nation. On Jul 31, the feature film will hit around 3,956 screens.

As per market analysts, the movie is expected to garner as much as $48.7 million domestically in the opening weekend itself. In order to promote the film, Paramount has teamed up with leading TV brand in North America, TCL.

Interestingly, the Mission Impossible movie franchise accumulated over $2 billion since its debut in 1996 and has produced four super-hits so far, with an average collection of $500 million per movie. The last movie from the franchise garnered nearly $694 million at the global box office.

In the last two quarters, Viacom’s Film business has hit a rough patch owing to lack of hit movie releases...