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Boston Beer Company's President and C.E.O. just cashed-in 10,000 options

Martin F Roper, Boston Beer Company's President and C.E.O. and a director of the company, recently cashed-in 10,000 options. The options were exercised at $94.93, while the disposals took place between $163.77 and $167.26 per share, on January 22, 2016. Roper continues to hold 2,273 shares of the company. Roper operates out of Boston, MA. Some additional info was provided as follows:

The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 9, 2015. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 4,681 shares is from $163.24 to $164.19. The Filing Person will provide full information regarding the number of sh ares sold at each separate price upon request of the SEC, the Registrant, or a...