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Glu Mobile: Katy Perry Game Has Double The Revenue Potential

Glu Mobile (GLUU) announced blowout Q414 earnings along with the signing of a five-year, exclusive mobile gaming partnership with singer Katy Perry. After a year of record revenue for the mobile game developer, based mostly of the success of the Kim Kardashian game, a comparison of social media fandom between the two stars could portend a higher level of success for the Katy Perry game.

With Glu Mobile only worth roughly $530 million following a huge stock gain of nearly 30% following these announcements, one has to wonder how far the stock can rise. The original success of the Kardashian game sent the stock surging above the $7.50 level. The stock eventually faded along with the ranking of the Kardashian game, but the Katy Perry signing should again invigorate the concept that these games are more repeatable than most think.

Kim Kardashian Game Success

For Q4 and the full year… Read More …