Barclays’ Matthew McClintock maintains an Overweight rating on the company, with a price target of $65.
The New Store
McClintock mentioned that “the store incorporates many new features that create an immersive experience into various sports.”
For soccer, the store has 400 sq. ft. for boots and staffed with a soccer expert, while for running, there is an “immersive treadmill running experience” to help customers try out the technical and comfort aspects of their choice of shoes.
“In basketball, the floor's 23 foot ceilings cover a 700 sq. ft. playable basketball court that also creates an immersive virtual experience and is staffed by an expert in basketball,” the analyst explained.
The company has also added other innovations, such as an Airforce One Nike ID segment that will rotate creations of local designers every two weeks.
McClintock believes the store represents “the next step in the physical brick and mortar channel towards experiential retailing, something that few traditional apparel/ footwear brands can match.”
On November 8, Nike signed a
However, Nike is expected to continue to
|Nov 2016||Wedbush||Initiates Coverage On||Neutral|
|Oct 2016||Bank of America||Downgrades||Neutral||Underperform|
|Oct 2016||Oppenheimer||Initiates Coverage On||Perform|
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