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Amazon Tumbling Almost 40% Is Not as Crazy as It Sounds

Shares of, Inc (AMZN) have been on fire, climbing more than 36% this year on its way to $1,025 per share as of Friday's close. However, could that run be over within the next 12 months?

Analysts at FinTrust Investment have initiated the stock with a sell rating and $640 price target, implying more than 36% downside. Amazon stock last traded at these levels in early 2016.

It's perhaps a shocking rating and price target for a company that has not only dominated the stock market, but has also dominated retail. Traditional retailers like Macy's (M) , Kohl's (KSS) and J.C. Penney (JCP) have felt immense pressure as e-commerce trends continue to gain momentum. And while there's other competitors in the online space, none stack up to Amazon.

It struck a deal with dying Sears Holdings (SHLD) to sell its Kenmore brand online, dealing blows to companies like Home Depot (HD) and Lowe's (LOW) .

The company has built an impenetrable wall in the e-commerce space, but its cloud business has become a force to be reckoned with as...