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Facebook Beefs Up Its Messenger Service

Facebook, Inc. NASDAQ:FB - Facebook Beefs Up Its Messenger Service

Facebook Inc FB has been working to prove that the company is more than just a social media website. The company's Messenger app has long been an additional way for users to contact friends through the site, but Facebook is hoping that new features will help propel the app into a standalone service.

Private Messaging

On Wednesday, Facebook announced that businesses who use the site for advertising will now be able to have private conversations with customers. Ads appearing on a potential customer's Newsfeed will now include a "send message" option, which they can use to contact the company directly. Companies can also use...