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Sears And Fast Fashion

Sears Holdings Corp. now has a new fast fashion shop in its stores as well as website which goes by the name of Now + Here. One of the purposes of the shop is to provide monthly deliveries of trendy products. Edward Lampert has plans to improve the company by using its Shop Your Way program.

Apart from that, Sears intends to get into a popular part of retail through fast fashion, which gathers upcoming fashion trends from studios and brings them to their stores. By rapidly cycling through new designs, they will be able to update their inventories at a very fast pace. Now + Here will be up and running by the 2nd week of April with product prices ranging from $20 to $42.