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Bloomberg's Ovide: Apple Will Be Great Again — Just Not This Year

Make Apple Inc.  great again? According to Bloomberg Gadfly's Shira Ovide, Apple will indeed be great — just not after Wednesday's "annual media circus."

According to Ovide, it has been an "awful" year for Apple by its own "high standards." With that said, she has an "uninspiring" message to the company's fanbase and shareholders wondering when the tide will turn.

"Wait until next year," she said.

Ovide expanded that Apple's new iPhone will merely be a "tweaked" version of the iPhone 6s and break its pattern of introducing a new "numbered" phone every two years.

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