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Alibaba Group to Host Launch Ceremony for the 2015 11.11 Global Shopping Festival With Priorities of Globalization, Logistics, and Mobile and Omni-Channel Commerce

HANGZHOU, China--(BUSINESS WIRE)--Alibaba Group (NYSE: BABA) today announced that it will host an official launch ceremony to kick off the 2015 11.11 Global Shopping Festival, which will be held at its headquarters in Hangzhou, China on Oct. 13. This year’s global shopping festival will focus on globalization, logistics, and mobile and omni-channel commerce.

More than 100 international brands and retailers, countries and trade associations will be represented at the ceremony. Alibaba Group executives including Jack Ma, executive chairman, Daniel Zhang, chief executive officer and Michael Evans, president will also participate in the event.

The ceremony marks one month until this year’s 11.11 Global Shopping Festival, the world’s largest 24-hour online sale, which in recent years generated more online sales than Black Friday and Cyber Monday combined. For the 2015 Festival, Alibaba Group is working with international brands, foreign governments, trade associations, global retailers, and brick-and-mortar stores in China to make the event a paramount global shopping experience for consumers, whether they are online or offline.

Tomorrow’s ceremony and the Global Festival this year will highlight Alibaba’s international plans, showcasing Alibaba as the premier global platform for brands and retailers around the world to directly engage with hundreds of millions of China’s consumers. The Global Shopping Festival will...