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Arena's Partner May Need To Advertise More

With the new year, Arena (NASDAQ:ARNA) investors learned that the price of Belviq would be lower, that sales reps would be cut from 600 to 450, and that Eisai was committed to a more robust advertising campaign. In January, we have seen the advertising numbers running at a decent clip, but the biggest question is whether or not there are enough ads being aired to drive consumer…