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Baidu: What to Expect From Q2 Earnings

Baidu (BIDU) is expected to unveil June quarter earnings after markets close in New York next Thursday.

Jefferies analyst Karen Chan expects the Chinese internet giant's net profit (using non-generally accepted accounting principles, or non-GAAP) to beat analyst estimates by 7% and its revenues to land at the mid-point of the Chinese search giant’s forecast range:

We expect 2Q17 revenue to come in at the mid-point of guidance range at RMB20.7bn, in-line with consensus, and non-GAAP net profit of RMB3.8bn, 7.4% above Street. We estimate non-GAAP operating margin of 17.6%, +2pcpt QoQ, helped by control in traffic acquisition cost and sales & marketing spending partially offset by increase in AI-related R&D spending and content cost. We tweak down 3Q17 revenue est. by...

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