Clorox (NYSE:CLX) is one of the highest quality publicly traded consumer goods companies. Clorox has a market cap of $14.6 billion, making it much smaller than peers like Kimberly-Clark (NYSE:KMB) with a market cap of $39.6 billion or Procter & Gamble (NYSE:PG) with a market cap of $227 billion. Despite being smaller than its largest rivals, Clorox has built a portfolio of high quality brands. Clorox generates about 80% of sales from products that have #1 or #2 market share in their respective categories. The image below breaks down Clorox's sales by brand and category: Clorox's Portfolio of high quality brands has allowed it to reward shareholders with continuously rising dividends. The company is a member of the Dividend Achievers Index - which is comprised only of businesses with 10 or more consecutive years of dividend payments. Clorox has increased its dividend payments for 38 consecutive years. The image below shows Clorox's dividend growth since 1984 Read more