Julia Lambert
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Julia Lambert in WT Trader,

US marketers are chasing huge market of baby boomers spending


And they really research it in depth. For instance, funny thing is that they found out that that seniors treat their pets more like grandchildren than children, and spoil them accordingly.

They’ve created biomechanical models of the human hand to understand how hard it is for arthritic consumers to open bottles of P&G’s Tide. And they’ve thought long and hard about how to ease Grandma’s journey through the airport.

More on Bloomberg http://www.bloomberg.com/news/2013-09-17/aging-boomers-befuddle-marketers-eying-15-trillion-prize.html