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DX Marketing Selects Oracle Cloud as the Foundation for its Data-Driven Marketing Platform

To build a new environment for its direct marketing solutions in a limited time frame while maximizing ROI for its customers, DX Marketing, one of the country's most comprehensive data-driven marketing firms, has selected Oracle Database Cloud Service and Oracle Marketing Cloud Service.

Faced with the challenge of identifying valuable consumer data, from hundreds of millions of records, for customer acquisition programs, DX Marketing's IT department decided to replace its on premises computing platform. For its new solution, DX Marketing sought to reduce risk and infrastructure costs; adopt innovative database features to help improve time-to-market; and scale fluidly in order to meet expanding customer demand. With Oracle Database Cloud Service and Oracle Marketing Cloud Service, DX Marketing has achieved their goals and been able to take advantage of greater performance, security and scalability compared to its previous computing environment.

"We realized that our existing environment was straining our resources and not providing the kind...