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More Turnaround Efforts from JC Penney

J.C. Penney Company, Inc. (NYSE:JCP) is back at again with another strategic turnaround plan. The struggling department store will close down 33 stores and lay off 2,000 employees in the process. Finalization of the store closures are expected to occur in May and generate cost savings of $65 million annually. This new plan is a continuation of the retailers return to profitability. At some point these constant turnaround plans will start to have a diminishing marginal effect on investors. As evident today, shares are down 5 percent.