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SolarCity's Powerful Social Media Arm

SolarCity (SCTY) has been unique from the outset, standing out among even the forward thinking companies of the solar industry. SolarCity has reached out to the masses in a largely unprecedented way through the use of social media. While many companies have dabbled in social media, few companies has used it quite as effectively as SolarCity. SolarCity seems to have an entire social media arm directing the company's messages through platforms such as Twitter (TWTR), and Facebook (FB).

In fact, the company even has a special website entirely dedicated to blogging about the latest issues/events on anything relevant to the company, the solar industry, or just the climate as a whole. Individuals ranging from low level employees to top level management have all participated in writing on the blog, building a true sense of community among customers, potential customers, investors, or just those just interested in solar issues.

SolarCity's social… Read More …